Move your organization away from gut-feel leadership. This course provides rigorous, repeatable frameworks for incorporating data into strategic choices. Learn how to weigh probabilities, calculate expected value, and design business experiments (A/B tests) to validate your assumptions before committing capital or resources.

• Apply formal decision matrices and decision trees to complex business problems.
• Calculate Expected Value (EV) to quantify risk and potential reward.
• Design and interpret simple business experiments (A/B testing) to validate hypotheses.